(eBook) (PDF) Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition

Description

Overview

Strategic Brand Management looks at branding from the consumer perspective and provides a framework for assessing brand equity.

Published by Pearson (September 15th 2020) – Copyright © 2020
ISBN-13: 9780135641316
Subject: Marketing
Category: Product Design, Mgt, & Marketing