(eBook) (PDF) Marketing Research: An Applied Orientation, 7th edition

Description

Overview

Marketing Research provides you with a practical six-step framework for conducting marketing research, using both qualitative and quantitative strategies. You’ll learn the way marketing research and marketing management decisions interact and acquire the skills to run SPSS and SAS programs.

Published by Pearson (July 14th 2021) – Copyright © 2019
ISBN-13: 9780137504879
Subject: Marketing
Category: Marketing Research