(eBook) (PDF) Marketing Plan Handbook, The, 5th edition

Description

Overview

The Marketing Plan Handbook is a unique resource that guides you step by step through the complete development of a realistic, customized marketing plan. By answering questions and following up on suggested data sources, you will have a head start in gathering information and analyzing alternatives.

Published by Pearson (July 14th 2021) – Copyright © 2014
ISBN-13: 9780137554331
Subject: Marketing
Category: Marketing Management & Strategy