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(eBook) (PDF) Marketing for Hospitality and Tourism, 8th edition
$29.90
By
Philip Kotler,
John T. Bowen,
Seyhmus Baloglu
Description
Overview
Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. This title offers industry examples and explores each area of marketing for hospitality and travel while applying theoretical concepts to real-world examples and cases.
Published by Pearson (July 14th 2021) – Copyright © 2021
ISBN-13: 9780137499014
Subject: Culinary Arts & Hospitality Management
Category: Hospitality Management / Accounting / HR
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