(eBook) (PDF) Marketing: Defined, Explained, Applied, 2nd edition

Description

Overview

Marketing is your go-to guide for understanding the principles of marketing. The unique visual and organizational style of this text presents key information in a clear and easy-to-read format that draws readers into the material. You’ll learn what it takes to be a successful marketer in business today.

Published by Pearson (July 14th 2021) – Copyright © 2012
ISBN-13: 9780137503469
Subject: Marketing
Category: Principles of Marketing