(eBook) (PDF) Consumer Behavior: Buying, Having, Being, 13th edition

Description

Overview

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

Published by Pearson (May 15th 2019) – Copyright © 2020
ISBN-13: 9780135642252
Subject: Marketing
Category: Consumer Behavior

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR

1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being

PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values

PART 3: CHOOSING AND USING PRODUCTS

8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing

PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

11. Group Influences and Social Media
12. Income and Social Class
13. Subcultures
14. Culture

APPENDICES

1. Careers in Consumer Research
2. Research Methods
3. Sources of Secondary Data