(eBook) (PDF) Consumer Behavior, 12th edition

Description

Overview

Consumer Behavior looks at the central role of consumer insights in determining how you plan, develop and implement a successful marketing strategy. Focused on helping you build a range of useful skills, this text will prepare you for a career in brand management, advertising or consumer research.

Published by Pearson (July 14th 2021) – Copyright © 2019
ISBN-13: 9780137504503
Subject: Marketing
Category: Consumer Behavior