(eBook) (PDF) Basic Marketing Research, 4th edition

Description

Overview

With a hands-on, do-it-yourself approach, Basic Marketing Research has a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. It is filled with real-life examples and hands-on marketing research activities.

Published by Pearson (July 14th 2021) – Copyright © 2012
ISBN-13: 9780137612352
Subject: Marketing
Category: Marketing Research