(eBook) (PDF) Marketing Plan Handbook, The, 5th edition
Marian Burk Wood
The Marketing Plan Handbook is a unique resource that guides you step by step through the complete development of a realistic, customized marketing plan. By answering questions and following up on suggested data sources, you will have a head start in gathering information and analyzing alternatives.
Published by Pearson (July 14th 2021) – Copyright © 2014
Category: Marketing Management & Strategy
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