(eBook) (PDF) Market-Based Management, 6th edition

Description

Overview

Market-Based Management focuses on marketing performance, profitability and the role marketing strategies play in building the profits of a business. Starting from a focus on metrics and analytics, the text incorporates coverage of the rise of technology in marketing.

Published by Pearson (July 14th 2021) – Copyright © 2013
ISBN-13: 9780137515479
Subject: Marketing
Category: Marketing Management & Strategy