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(eBook) (PDF) Consumer Behavior, 12th edition
$29.90
By
Leon Schiffman,
Joseph L. Wisenblit
Description
Overview
Consumer Behavior looks at the central role of consumer insights in determining how you plan, develop and implement a successful marketing strategy. Focused on helping you build a range of useful skills, this text will prepare you for a career in brand management, advertising or consumer research.
Published by Pearson (July 14th 2021) – Copyright © 2019
ISBN-13: 9780137504503
Subject: Marketing
Category: Consumer Behavior
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