(eBook) (PDF) Marketing Management, 16th edition
Kevin Lane Keller,
Marketing Management uses a managerial orientation, an analytical approach, a multidisciplinary perspective, and universal applications to reflect the very latest market developments. After reading this landmark text, you’ll be armed with the knowledge and tools to succeed in the new marketing environment.
Published by Pearson (September 30th 2021) – Copyright © 2022
Category: Marketing Management & Strategy
Save up to 80% by choosing the PDF eBook vs printed books
High-quality searchable PDF format, ideal for printing
No expiration date! No DRM protection. Access your PDF ebook anytime and anywhere.