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(eBook) (PDF) Entrepreneurship and Effective Small Business Management, 11th edition


Norman M Scarborough, 
Jeffrey R. Cornwall




Entrepreneurship and Effective Small Business Management provides the tools you’ll need to launch and manage a successful small business. The text offers a hands-on approach that includes practical exercises that simulate real-world experience, combined with business cases, and recent statistics and research.

Published by Pearson (July 14th 2021) – Copyright © 2015
ISBN-13: 9780137520954
Subject: Entrepreneurship
Category: Entrepreneurship and Effective Small Business Management

Section 1: The Rewards and Challenges of Entrepreneurship

  1. Entrepreneurs: The Driving Force Behind Small Business
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success
  4. Strategic Management and the Entrepreneur

Section 2: Launching a Venture: Entry Strategies

  1. Choosing a Form of Ownership
  2. Franchising and the Entrepreneur
  3. Buying an Existing Business
  4. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan

Section 3: Building a Marketing Plan

  1. Building a Bootstrap Marketing Plan
  2. Creative Use of Advertising and Promotion
  3. Pricing and Credit Strategies
  4. Global Marketing Strategies
  5. E-Commerce and Entrepreneurship

Section 4: Building a Financial Plan

  1. Creating a Solid Financial Plan
  2. Managing Cash Flow
  3. Sources of Equity Financing
  4. Sources of Debt Financing

Section 5: Building an Operating Plan

  1. Location, Layout, and Physical Facilities
  2. Supply Chain Management
  3. Managing Inventory
  4. Staffing and Leading a Growing Company

Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation

  1. Management Succession and Risk Management Strategies in the Family Business
  2. The Legal Environment: Business Law and Government Regulation


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