(eBook) (PDF) E-Commerce 2021: Business, Technology, and Society, 16th edition
Kenneth C. Laudon,
Carol Guercio Traver
E-commerce 2021: Business, Technology, and Society will help you master the many ways e-commerce is altering business practices and driving shifts in the global economy. You’ll focus on key concepts and the latest empirical and financial data for an in-depth look at e-commerce today. The text is grounded in hundreds of examples from companies, such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat®. Each case study brings a key concept to life for a more memorable, relevant learning experience.The 16th Edition has been updated through October 2020. It includes the latest insights concerning privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
Published by Pearson (July 27th 2021) – Copyright © 2022
Subject: Management Information Systems
Category: Electronic Commerce
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